The emergence of Gisele Bundchen heralded the end of the so-called "heroin chic" era of fashion models. Her arrival was perceived and welcomed by many as the antithesis of the sallow complexions and half-starved appearance of models from the previous generation. Her golden glow and athletic sexiness translated into high-profile magazine covers shot by top photographers, lucrative lingerie campaigns and a highly-popular line of footwear.
